Clarity on priorities
Separate the work that can materially improve visibility and lead quality from the recommendations that only create noise.
Service page
Global SEO Expert
Senior SEO guidance for brands and teams that need sharper priorities, technical clarity, and stronger organic performance across markets.
Global SEO Expert
Senior SEO guidance for brands that need clarity, prioritization, and sharper execution.
Francisco works with leadership teams, in-house marketers, and remote teams that need experienced SEO guidance without vague recommendations or bloated agency process.
The work focuses on technical clarity, stakeholder alignment, and measurable growth, backed by Francisco's current role at Growing Search and earlier experience at Shopify, MindGeek, and Yellow Pages.
Senior advisory
Why brands bring in senior SEO guidance.
Some teams do not need a full agency retainer. They need an experienced operator who can diagnose tradeoffs quickly, align technical and marketing priorities, and keep SEO tied to business outcomes instead of activity theater.
Francisco's role as VP of Growth at Growing Search adds broader delivery context behind that advisory work, so strategy can extend into technical execution, content systems, and international expansion when needed.
Best fit
This page is strongest for brands that want experienced SEO judgment before hiring, restructuring a program, or committing to a larger engagement.
What you get
What this advisory work usually includes.
Senior roadmap guidance
Turn audits, content ideas, and technical requests into a plan that leadership, marketers, and developers can act on.
Measurement with business context
Focus on qualified traffic, visibility gains, and commercial impact rather than slide-deck metrics that look busy but do not change outcomes.
Best fit
Who this page is best suited for.
Founders and marketers
For teams that need better SEO decision-making.
Useful when an internal team has momentum but still needs sharper prioritization, clearer tradeoffs, and stronger senior search judgment.
Growth-focused brands
For companies that want organic growth tied to the business.
The work stays focused on qualified visibility, stronger lead quality, and the practical actions most likely to improve performance.
Executive support
For organizations that need senior oversight without a bloated process.
A strong fit for leadership teams that want experienced direction on audits, priorities, enablement, and cross-functional execution.
What this work should produce
Clear outcomes instead of generic SEO activity.
Clear priorities
Understand what deserves attention first and which SEO work is mostly noise.
Better execution
Turn audits, content plans, and technical tasks into a roadmap a team can actually follow.
Stronger measurement
Focus on traffic quality, visibility, and business impact instead of vanity reporting.
Connected priorities
Most teams working on this also need support in adjacent SEO decisions.
Use these related pages to move from one isolated problem toward a fuller strategy, stronger execution, and better internal alignment.
Enterprise SEO
Enterprise SEO
Francisco spent years operating inside enterprise environments at Shopify and MindGeek, which helps him translate governance, site architecture, international rollouts, and executive reporting into search programs that can actually move forward.
Explore serviceTechnical SEO Advisory
Technical SEO Advisory
The goal is not audit sprawl. It is translating complex technical issues into prioritized actions that development and marketing teams can actually execute.
Explore serviceInternational SEO
International SEO
The work covers hreflang implementation, market-entry planning, localized content strategy, and structural decisions shaped by direct experience across North America, Europe, and Latin America.
Explore serviceProof & fit
Review case studies before you reach out.
See the public client-success examples, outcome metrics, and category proof supporting the wider Growing Search positioning.
Review case studiesArchive references
Historical content connected to this topic.
These entries are older, but they still help show the kinds of SEO questions Francisco has been covering over time.
Why Francisco fits
Experience and public proof behind the work.
- 15+ years in SEO across enterprise, ecommerce, and international search.
- Current role as VP of Growth at Growing Search, backed by Toronto and Montreal offices.
- Former Shopify, MindGeek, and Yellow Pages experience plus public speaking and awards judging.
Next step
Start with a focused conversation.
If you want help turning this area of SEO into clearer priorities, stronger execution, and measurable growth, the next step is a focused consultation request.
Prefer to review more context first? Explore the case studies, browse the tools, or review the experience page.