Francisco Leon de Vivero Toronto, Ontario, Canada

Tools and resources

SEO Tools

Free SEO tools and supporting platforms let visitors get value immediately while showing the technical depth behind the wider service offering.

Free tools

Useful SEO resources before you ever book time.

Free tools from Growing Search give visitors something useful immediately while reinforcing the technical depth behind the service offering.

They cover schema, hreflang, SERP previews, algorithm monitoring, and other working tasks real SEO teams handle regularly.

Visit Growing Search Explore AI SEO

Behind the work

  • StakeView: Used by Growing Search to measure market share and search visibility with weighted signals.
  • BrandLens: Used to monitor how brands are described across AI search experiences.
  • Ahrefs: Part of the backlink, keyword, and authority analysis workflow.
  • Semrush: Used for visibility, competitive research, and content discovery workflows.
  • SISTRIX: Included in the tool stack supporting search visibility analysis and market context.

FAQ

Questions teams ask before they rely on a tool stack.

What SEO tools does Francisco Leon de Vivero recommend?

Francisco Leon de Vivero recommends a core SEO toolkit including Google Search Console for indexation monitoring, Google Analytics for traffic analysis, Semrush for competitive research, Screaming Frog for technical auditing, and Google Lighthouse for Core Web Vitals. He also recommends practical workflow tools such as Keyword Surfer, Hreflang Tag Checker, and Link Redirect Trace.

Why does the tools page matter if Francisco also provides consulting?

The tools page shows how the work is grounded in actual diagnosis, measurement, and implementation. It lets visitors get immediate value, see the technical depth behind the services, and understand that recommendations come from hands-on SEO practice rather than generic thought leadership alone.

Tool library

Free tools visitors can use right away.

These are direct Growing Search resources that support technical SEO, structured data, international implementation, and search presentation.

Core analysis stack

The foundational tools behind technical audits and search measurement.

These are the platforms most closely associated with Francisco's day-to-day SEO workflow when diagnosing visibility issues and measuring organic performance.

Google Search Console

The base layer for understanding indexation, click-through rate, query visibility, and page-level search performance. It is the first place to look when diagnosing how Google is actually treating the site.

Google Analytics

Used to understand traffic quality, user behavior, and conversion patterns. The focus is not just organic sessions, but whether the organic channel is contributing meaningful business outcomes.

Semrush

Supports competitive research, keyword discovery, visibility analysis, and backlink auditing. It also ties into Francisco's wider public profile through previous collaboration on industry education and research.

Screaming Frog

Critical for technical crawling, redirect analysis, duplicate-content checks, internal-link review, and structured-data validation at scale.

Google Lighthouse

Useful for performance, Core Web Vitals, accessibility, and implementation benchmarking when technical SEO and user experience overlap.

Measurement and analysis stack

Platforms that support visibility analysis and AI-search monitoring.

The wider tool stack shows how technical SEO, authority, and AI visibility are monitored beyond a one-time audit or checklist.

StakeView

Used by Growing Search to measure market share and search visibility with weighted signals.

BrandLens

Used to monitor how brands are described across AI search experiences.

Ahrefs

Part of the backlink, keyword, and authority analysis workflow.

Semrush

Used for visibility, competitive research, and content discovery workflows.

SISTRIX

Included in the tool stack supporting search visibility analysis and market context.

Practical workflow tools

Extensions and utilities that support working SEO teams.

The tool recommendations are not only platform-level. They also include smaller utilities that make everyday technical and content work faster.

Text Optimizer

Helpful for content relevance scoring and improving how a page covers the search concepts behind a topic.

Hreflang Tag Checker

Useful for validating international implementations and spotting regional or language-tag errors before they affect performance.

SEO Search Simulator

Supports SERP preview testing and helps teams understand how search presentation changes across markets and query types.

Keyword Surfer

Adds lightweight search-volume context while researching demand, making quick content or keyword decisions easier.

Link Redirect Trace

Useful for inspecting redirect chains, HTTP behavior, and technical issues that can quietly erode crawl efficiency or authority flow.

Use the tools, then go deeper

The tools help on their own, but they also preview the working style.

  • Technical generators reflect a practical, implementation-aware approach.
  • AI-search measurement tools show the site is adapting to changing discovery patterns.
  • Visitors can get value before ever entering a sales conversation.

Next step

When the tool is not enough, move into service support.

If the issue is bigger than one generator or quick check, the next useful move is a service page or a focused consultation request.

Browse services Request Consultation