Collection and product architecture
Improve how collections, products, and internal links distribute authority so category and product discovery can scale.
Service page
Shopify SEO
SEO strategy for Shopify brands that need stronger technical foundations, scalable content systems, and better organic growth.
Shopify SEO
SEO for Shopify brands that need platform-aware strategy and stronger organic growth systems.
Platform-aware SEO for Shopify and Shopify Plus brands that need stronger technical foundations, scalable content systems, and more revenue from organic search.
Built from Francisco's years inside Shopify, the work focuses on duplicate URLs, collection architecture, crawl efficiency, template logic, and the structural issues generic agencies often miss.
Why platform experience matters
Shopify SEO needs platform-native diagnosis.
Duplicate URLs, collection logic, faceted filtering, canonical behavior, app performance drag, and merchandising tradeoffs create problems generic ecommerce playbooks often misread.
Francisco spent more than seven years inside Shopify's SEO environment, so recommendations account for what the platform, theme layer, apps, and internal teams can realistically change.
What we cover
Where Shopify SEO usually goes deepest.
Duplicate-content control
Address variant, tag, and collection duplication issues that split signals and waste crawl efficiency.
Template and app diagnostics
Review Liquid template logic, app impact, and technical constraints that are weakening speed, indexing, or relevance.
Revenue-focused content systems
Support buying-guide, comparison, and collection-page content that helps organic search drive qualified revenue.
FAQ
What makes Shopify SEO different from standard ecommerce SEO?
Shopify SEO has to account for platform-specific issues such as duplicate URLs, collection architecture, crawl efficiency, app-related performance drag, and template constraints that generic ecommerce SEO advice often ignores. Francisco Leon de Vivero brings former Shopify leadership experience to help brands turn those platform realities into a clearer technical and revenue-focused SEO roadmap.
Best fit
Who this page is best suited for.
Ecommerce teams
For in-house teams scaling catalog and collection visibility.
Helpful when Shopify stores need better product discovery, stronger category pages, and a cleaner technical foundation for organic growth.
Platform constraints
For brands navigating the limits and tradeoffs of Shopify.
Useful when SEO has to work alongside design systems, app stacks, merchandising priorities, and engineering capacity.
Revenue-focused stores
For stores that need structure instead of scattered SEO tickets.
A strong fit for brands that want a roadmap covering technical fixes, collection strategy, content opportunities, and measurement.
What this work should produce
Clear outcomes instead of generic SEO activity.
Platform clarity
Identify the Shopify-specific issues that are splitting authority, wasting crawl budget, or weakening search performance.
Scalable content
Build content and collection-page systems that support long-term growth without thin-page sprawl.
Better revenue support
Connect SEO improvements to discoverability, product demand, and commercial outcomes more directly.
Connected priorities
Most teams working on this also need support in adjacent SEO decisions.
Use these related pages to move from one isolated problem toward a fuller strategy, stronger execution, and better internal alignment.
Technical SEO Advisory
Technical SEO Advisory
The goal is not audit sprawl. It is translating complex technical issues into prioritized actions that development and marketing teams can actually execute.
Explore serviceEcommerce SEO
Ecommerce SEO
Francisco Leon de Vivero brings years of Shopify leadership and broader ecommerce SEO experience into a service designed for stores that need stronger foundations, cleaner information architecture, and measurable organic revenue support.
Explore serviceSEO Migration Services
SEO Migration Services
Francisco's approach treats traffic preservation as the baseline and traffic improvement as the goal, with support across redirect mapping, canonical strategy, internal links, structured data, launch QA, and post-migration monitoring.
Explore serviceContent Marketing
Content Marketing
The work is built around what people are actually searching for, how content should support the wider site, and how SEO content can move visitors closer to inquiry, signup, or sale.
Explore serviceProof & fit
Review case studies before you reach out.
See the public client-success examples, outcome metrics, and category proof supporting the wider Growing Search positioning.
Review case studiesArchive references
Historical content connected to this topic.
These entries are older, but they still help show the kinds of SEO questions Francisco has been covering over time.
Why Francisco fits
Experience and public proof behind the work.
- Former Head of Global SEO Framework at Shopify, with years inside the platform's SEO environment.
- Useful for Shopify and Shopify Plus brands that need platform depth, execution realism, and stronger revenue alignment.
- Built for teams dealing with collection structure, crawl efficiency, content scaling, and organic revenue growth.
Next step
Start with a focused conversation.
If you want help turning this area of SEO into clearer priorities, stronger execution, and measurable growth, the next step is a focused consultation request.
Prefer to review more context first? Explore the case studies, browse the tools, or review the experience page.