Pre-migration audit and inventory
Capture the current site state, URL inventory, baseline rankings, and the technical signals that need to be preserved.
Service page
SEO Migration Services
SEO migration support for businesses changing platforms, redesigning key templates, restructuring URLs, or launching regional site changes that put organic visibility at risk.
SEO Migration Services
SEO migration support for redesigns, replatforming, and structural site changes.
Migrations are some of the highest-risk SEO events a business will face. Platform changes, redesigns, domain moves, and URL restructures can erase years of organic momentum if they are handled loosely.
Francisco's approach treats traffic preservation as the baseline and traffic improvement as the goal, with support across redirect mapping, canonical strategy, internal links, structured data, launch QA, and post-migration monitoring.
Migration risk
Migration SEO needs to start before launch, not after traffic drops.
Most migration-related visibility loss comes from problems that could have been anticipated: redirect gaps, canonical conflicts, structural changes, weak QA, and poor monitoring during rollout.
This service is built to protect organic equity during platform changes, redesigns, domain moves, and international restructures.
Results context
Growing Search cites a 60% visibility increase in seven months for a healthcare migration, showing that the right migration plan can create growth instead of simply limiting damage.
What we cover
How migration support is usually structured.
Redirect and canonical planning
Build the redirect map and canonical strategy that transfers as much authority and indexation stability as possible.
Launch QA and monitoring
Review redirects, sitemaps, robots, templates, and crawl behavior during launch so issues are caught quickly.
Recovery and post-launch tracking
Monitor indexation, rankings, and recovery trends after launch so the migration can stabilize and improve.
FAQ
How do you prevent traffic loss during a site migration?
Preventing traffic loss during a site migration requires four phases: pre-migration auditing, detailed planning for redirects and canonical signals, real-time launch monitoring, and post-launch tracking of recovery and indexation. Francisco Leon de Vivero supports migration SEO through Growing Search, helping brands protect organic equity during redesigns, replatforming, and international restructures.
Best fit
Who this page is best suited for.
Platform migrations
For companies moving between CMS, ecommerce, or headless platforms.
Useful when URL structures, templates, structured data, and redirect logic are all changing at once.
Redesigns and relaunches
For teams changing navigation, page templates, or site architecture.
Helpful when a redesign is likely to affect crawlability, internal linking, rankings, or how authority flows through the site.
International restructures
For brands changing regional architecture, domains, or hreflang setups.
A strong fit when international growth plans involve subdirectory, subdomain, or language-market restructuring.
What this work should produce
Clear outcomes instead of generic SEO activity.
Traffic preservation
Protect the organic equity you have already built instead of treating migration SEO as a post-launch cleanup task.
Cleaner launch planning
Use redirect mapping, crawl baselines, launch checklists, and QA to reduce avoidable migration mistakes.
Faster issue detection
Spot post-launch crawl, indexing, ranking, and visibility problems early enough to recover performance quickly.
Connected priorities
Most teams working on this also need support in adjacent SEO decisions.
Use these related pages to move from one isolated problem toward a fuller strategy, stronger execution, and better internal alignment.
Technical SEO Advisory
Technical SEO Advisory
The goal is not audit sprawl. It is translating complex technical issues into prioritized actions that development and marketing teams can actually execute.
Explore serviceShopify SEO
Shopify SEO
Built from Francisco's years inside Shopify, the work focuses on duplicate URLs, collection architecture, crawl efficiency, template logic, and the structural issues generic agencies often miss.
Explore serviceSEO Audit Services
SEO Audit Services
The audit covers technical health, on-page SEO, content quality, authority signals, and competitive gaps, then turns those findings into a roadmap of quick wins, medium-term projects, and strategic investments.
Explore serviceProof & fit
Review case studies before you reach out.
See the public client-success examples, outcome metrics, and category proof supporting the wider Growing Search positioning.
Review case studiesArchive references
Historical content connected to this topic.
These entries are older, but they still help show the kinds of SEO questions Francisco has been covering over time.
Why Francisco fits
Experience and public proof behind the work.
- Francisco has worked on migrations and platform transitions from Shopify environments to enterprise-scale technical changes.
- Migration support covers redirects, canonicals, internal links, sitemaps, structured data, and post-launch monitoring.
- Useful when SEO needs to be involved early enough to protect traffic and create the conditions for post-launch growth.
Next step
Start with a focused conversation.
If you want help turning this area of SEO into clearer priorities, stronger execution, and measurable growth, the next step is a focused consultation request.
Prefer to review more context first? Explore the case studies, browse the tools, or review the experience page.