SEO Career Timeline

Experience overview

Experience across enterprise platforms, high-traffic brands, and international search.

From Yellow Pages to Shopify to Growing Search, Francisco’s background combines in-house SEO leadership, technical execution, growth strategy, public speaking, and long-term involvement in the search community.

15+ years In SEO

Hands-on work across enterprise, ecommerce, international, and growth-focused search programs.

Shopify Leadership background

Former Head of Global SEO Framework with large-scale ecommerce and international platform experience.

Speaker And awards judge

Industry recognition across conferences, panels, and search awards.

Growth Focused execution

Technical SEO, content systems, prioritization, and organic growth strategy tied to business outcomes.

FAQ

The fastest way to understand the career timeline.

Where has Francisco Leon de Vivero worked in SEO?

Francisco Leon de Vivero's SEO career spans 15+ years across four major organizations. He is currently VP of Growth at Growing Search in Toronto. Previously, he served as Head of Global SEO Framework at Shopify, Senior SEO at MindGeek in Montreal, and SEO Analyst at Yellow Pages in Canada, giving him experience across enterprise, ecommerce, media, and agency environments.

What credentials reinforce Francisco's experience beyond job titles?

The experience is reinforced by conference speaking at UnGagged and SEonthebeach, awards judging on Canadian and European search panels, collaborations with Semrush and MailRelay, and publications including Forbes and Huffington Post. Those public signals help show the career is visible beyond internal company roles.

Career context

The experience page should show how the roles connect.

The timeline matters, but so does understanding the through-line across the career: enterprise scale, international scope, technical depth, and public industry involvement.

Current agency-side role

At Growing Search, Francisco leads growth and service direction across technical SEO, content, authority building, and AI visibility, bringing enterprise discipline into client-facing work.

Enterprise platform leadership

At Shopify, he led global SEO framework work across a major ecommerce platform, including international SEO, mobile optimization, audits, and internal training.

High-traffic operating environments

At MindGeek, the work involved brands among the world's most visited properties, adding experience in scale, reporting, content development, and international strategy.

Foundational technical discipline

Earlier work at Yellow Pages built the base in indexing, site speed, analytics, competitor analysis, and cross-functional execution that still underpins the current approach.

2022 - Present

VP of Growth

Growing Search · Toronto, Ontario, Canada

Leads organic growth programs, multinational SEO strategy, and service delivery across technical SEO, content, authority building, and AI visibility.

15+ years of experience across growth, SEO, and international expansion.
Shopify partner with interest in helping Shopify Plus merchants grow organically.
Speaker at Scandinavian Gaming Show, UnGagged, and SEonthebeach.
Contributor to European and Canadian search awards committees.

2015 - 2022

Head of Global SEO Framework

Shopify · Toronto, Canada Area

Led enterprise SEO initiatives across international strategy, mobile optimization, audits, marketplace optimization, and internal team training.

International SEO strategy
Mobile SEO optimization
WPO optimization and site audits
Competitive analysis and onsite/offpage SEO
App Store and Google Marketplace SEO
SEO training for the internal team

2013 - 2015

Senior SEO

MindGeek · Montreal, Canada Area

Worked on very high-traffic brands among the world’s most visited sites, focusing on audits, content development, reporting, and international strategy.