SEO governance
Create standards, approval paths, and quality controls that protect organic performance across teams and templates.
Service page
Enterprise SEO
Enterprise SEO for organizations where search performance depends on governance, stakeholder coordination, technical clarity, and large-scale execution.
Enterprise SEO
Enterprise SEO for organizations that need search leadership at scale.
Enterprise SEO is not regular SEO with a bigger budget. It means navigating stakeholder complexity, technical governance, and search decisions that affect thousands or millions of pages across multiple teams.
Francisco spent years operating inside enterprise environments at Shopify and MindGeek, which helps him translate governance, site architecture, international rollouts, and executive reporting into search programs that can actually move forward.
The enterprise difference
Enterprise SEO problems are usually organizational before they are technical.
Large sites inherit approval chains, CMS limitations, regional inconsistency, and stakeholder fragmentation that make even basic SEO improvements hard to ship.
Francisco brings experience from inside Shopify and MindGeek, which helps enterprise teams navigate governance, communication, and scale more realistically.
What we cover
What enterprise SEO usually requires.
Cross-functional coordination
Align engineering, product, content, legal, and leadership around search priorities that can actually move forward.
Scalable technical strategy
Review architecture, international rollout decisions, and large-page-count constraints with scale in mind.
Executive reporting
Translate SEO into business KPIs and decision-ready communication for leadership teams.
FAQ
What is enterprise SEO and how is it different?
Enterprise SEO is search optimization for large organizations with complex site architectures, multiple stakeholders, and high implementation overhead. It differs from standard SEO because it requires governance frameworks, cross-functional coordination, scalable technical recommendations, and executive reporting that connects SEO performance to business KPIs. Francisco Leon de Vivero brings direct enterprise experience from Shopify and MindGeek.
Best fit
Who this page is best suited for.
Large organizations
For companies with complex sites, multiple teams, and high implementation overhead.
Useful when SEO has to work across engineering, product, content, legal, and leadership instead of living inside one marketing channel.
Multi-market brands
For organizations managing international, multi-brand, or large-page-count environments.
Helpful when search performance depends on governance, standardization, and consistent execution across regions or business units.
In-house leaders
For teams that need senior outside perspective without generic agency process.
A strong fit when internal teams need support on prioritization, executive communication, and getting enterprise SEO work approved and shipped.
What this work should produce
Clear outcomes instead of generic SEO activity.
Stronger SEO governance
Create standards, workflows, and decision-making rules that protect organic performance across teams and templates.
Better cross-team alignment
Turn SEO from a siloed backlog into a clearer set of priorities that product, engineering, and leadership can support.
Executive-ready visibility
Connect search work to business outcomes with reporting and prioritization leadership teams can actually use.
Connected priorities
Most teams working on this also need support in adjacent SEO decisions.
Use these related pages to move from one isolated problem toward a fuller strategy, stronger execution, and better internal alignment.
Technical SEO Advisory
Technical SEO Advisory
The goal is not audit sprawl. It is translating complex technical issues into prioritized actions that development and marketing teams can actually execute.
Explore serviceInternational SEO
International SEO
The work covers hreflang implementation, market-entry planning, localized content strategy, and structural decisions shaped by direct experience across North America, Europe, and Latin America.
Explore serviceSEO Audit Services
SEO Audit Services
The audit covers technical health, on-page SEO, content quality, authority signals, and competitive gaps, then turns those findings into a roadmap of quick wins, medium-term projects, and strategic investments.
Explore serviceProof & fit
Review case studies before you reach out.
See the public client-success examples, outcome metrics, and category proof supporting the wider Growing Search positioning.
Review case studiesArchive references
Historical content connected to this topic.
These entries are older, but they still help show the kinds of SEO questions Francisco has been covering over time.
Why Francisco fits
Experience and public proof behind the work.
- Former Head of Global SEO Framework at Shopify, supporting search visibility across a large-scale ecommerce platform.
- Enterprise background also includes MindGeek and other high-traffic environments where SEO decisions carry real technical and commercial consequences.
- Useful when scale, stakeholder coordination, and governance are just as important as rankings.
Next step
Start with a focused conversation.
If you want help turning this area of SEO into clearer priorities, stronger execution, and measurable growth, the next step is a focused consultation request.
Prefer to review more context first? Explore the case studies, browse the tools, or review the experience page.