Product page optimization
Improve titles, copy, schema, images, and internal links so high-intent product searches are easier to capture.
Service page
Ecommerce SEO
Ecommerce SEO for brands that need stronger product and category visibility, better crawl control, and clearer organic revenue opportunities.
Ecommerce SEO
Ecommerce SEO for online stores that need stronger product discovery and organic revenue growth.
Ecommerce SEO is more than ranking product pages. It requires category architecture, crawl management, faceted-navigation control, structured data, and content that supports buying journeys without creating catalog sprawl.
Francisco Leon de Vivero brings years of Shopify leadership and broader ecommerce SEO experience into a service designed for stores that need stronger foundations, cleaner information architecture, and measurable organic revenue support.
Commerce complexity
Ecommerce SEO is a structural revenue problem, not just a ranking problem.
Online stores depend on category architecture, product discoverability, crawl efficiency, variant management, and supporting content that helps buyers move toward purchase.
Francisco's Shopify background brings platform depth, while Growing Search applies those lessons across ecommerce environments beyond Shopify alone.
Results context
Growing Search highlights ecommerce outcomes including 214% organic traffic growth and 144% revenue growth, which is the commercial frame this service is built around.
What we cover
What ecommerce SEO usually goes deepest on.
Category architecture
Build category and collection structures that can rank for browse-stage demand without creating thin-page sprawl.
Technical ecommerce SEO
Control faceted navigation, crawl bloat, variants, canonicals, and speed issues that weaken product discovery.
Commerce content strategy
Support products and categories with guides, FAQs, and comparison content that captures earlier-stage demand.
FAQ
What is ecommerce SEO and why does it matter?
Ecommerce SEO is the practice of optimizing online stores for organic visibility across product pages, category pages, and supporting content. It matters because catalog-scale crawl management, faceted navigation, product variants, and structured data directly affect product discovery, rankings, and revenue. Francisco Leon de Vivero applies ecommerce SEO through Growing Search with a background shaped by years of Shopify leadership.
How do you optimize product pages for SEO?
Optimizing product pages for SEO requires commercial-intent titles, differentiated descriptions, Product schema, optimized image alt text, internal links from relevant categories and supporting content, and canonical-tag management for variants. Francisco Leon de Vivero helps ecommerce teams structure these elements so product discovery improves without creating duplicate-content and crawl-efficiency problems.
Best fit
Who this page is best suited for.
Online stores
For brands that need stronger product and category visibility.
Useful when product discovery is weak, categories are thin, or technical constraints are limiting how search traffic turns into revenue.
Marketplace-aware teams
For brands balancing owned-site growth against marketplace dependency.
Helpful when leadership wants organic search to strengthen direct revenue, reduce platform dependency, and improve margin quality over time.
Scaling ecommerce programs
For stores managing complexity across catalog size, localization, and merchandising priorities.
A strong fit when growth depends on cleaner architecture, better SEO governance, and stronger coordination between content, merchandising, and technical teams.
What this work should produce
Clear outcomes instead of generic SEO activity.
Better product discovery
Improve how product and category pages are surfaced for commercial-intent searches that can drive revenue.
Stronger technical commerce foundations
Reduce crawl waste, duplicate-content issues, and structural friction that suppress organic performance.
More revenue-ready organic growth
Connect ecommerce SEO work to product visibility, qualified traffic, and organic revenue rather than vanity traffic alone.
Connected priorities
Most teams working on this also need support in adjacent SEO decisions.
Use these related pages to move from one isolated problem toward a fuller strategy, stronger execution, and better internal alignment.
Shopify SEO
Shopify SEO
Built from Francisco's years inside Shopify, the work focuses on duplicate URLs, collection architecture, crawl efficiency, template logic, and the structural issues generic agencies often miss.
Explore serviceTechnical SEO Advisory
Technical SEO Advisory
The goal is not audit sprawl. It is translating complex technical issues into prioritized actions that development and marketing teams can actually execute.
Explore serviceContent Marketing
Content Marketing
The work is built around what people are actually searching for, how content should support the wider site, and how SEO content can move visitors closer to inquiry, signup, or sale.
Explore serviceProof & fit
Review case studies before you reach out.
See the public client-success examples, outcome metrics, and category proof supporting the wider Growing Search positioning.
Review case studiesArchive references
Historical content connected to this topic.
These entries are older, but they still help show the kinds of SEO questions Francisco has been covering over time.
Why Francisco fits
Experience and public proof behind the work.
- Francisco's background includes years of Shopify SEO leadership and broader ecommerce search strategy.
- Growing Search highlights public outcomes including 214% organic traffic growth and 144% revenue growth in ecommerce contexts.
- Useful for brands that need ecommerce SEO shaped by platform realities and commercial priorities.
Next step
Start with a focused conversation.
If you want help turning this area of SEO into clearer priorities, stronger execution, and measurable growth, the next step is a focused consultation request.
Prefer to review more context first? Explore the case studies, browse the tools, or review the experience page.