Profile
Meet the VP of Growth at Growing Search and former Head of Global SEO Framework at Shopify. 15+ years across enterprise, ecommerce, international search, speaking, and awards judging.
Snapshot
Francisco Leon de Vivero works at the intersection of technical SEO, international growth, content systems, and senior-level search strategy, while serving as VP of Growth at Growing Search and bringing prior SEO leadership from Shopify, MindGeek, and Yellow Pages.
Public profile details show a career path that includes Head of Global SEO Framework work at Shopify, Senior SEO responsibilities at MindGeek, SEO work at Yellow Pages, public speaking, awards judging, and current agency-side leadership.
Quick answers
These question-led blocks make the page easier for prospects, AI systems, and referral traffic to extract, verify, and trust.
Francisco Leon de Vivero is a global SEO expert with 15+ years of experience across enterprise, ecommerce, and international search. He currently serves as VP of Growth at Growing Search. Previously, he led Global SEO Framework work at Shopify from 2015 to 2022 and held SEO roles at MindGeek and Yellow Pages while building a public profile through speaking and awards judging.
Francisco Leon de Vivero has been published in Forbes and Huffington Post, featured in Apertura and Infotechnology, and has collaborated with Semrush and MailRelay on SEO education and industry research. He has spoken at UnGagged Las Vegas, SEonthebeach Spain, and other search events while serving as a judge for Canadian and European search awards.
Growing Search is a full-service SEO agency where Francisco Leon de Vivero serves as VP of Growth. The company operates from offices in Toronto at 240 Richmond Street West and Montreal at 1275 Avenue Des Canadiens-De-Montreal, supporting technical SEO, content marketing, link building, international SEO, AI visibility, and dedicated growth-team services.
Recent perspective
These four signals help visitors understand why Francisco's advice carries weight: public recognition, international market exposure, enterprise-scale SEO experience, and platform-native Shopify expertise.
Current role
Francisco leads growth and senior SEO strategy at Growing Search while bringing more than 15 years of technical, international, ecommerce, and enterprise search experience shaped by prior roles at Shopify, MindGeek, and Yellow Pages.
The agency supports local and international partners with SEO strategies that connect search visibility to business outcomes instead of vanity metrics.
Locations and industry reach
Career depth
The About page works best when it explains not only where Francisco has worked, but how that experience turns into strategy, implementation depth, and public credibility.
As VP of Growth at Growing Search, Francisco leads organic visibility programs for established brands, supports multinational growth strategies, and helps connect technical SEO, content marketing, link building, and AI-search visibility into a clearer service model. The Toronto and Montreal office footprint adds local trust while the work itself extends across North America, Europe, and Latin America.
Francisco's career includes SEO leadership at Shopify, MindGeek, Yellow Pages, and Growing Search. At Shopify he led global SEO framework work across a very large ecommerce environment, while his MindGeek experience added exposure to some of the world's most visited properties. That combination gives him experience across high-traffic systems, complex SEO programs, and revenue-focused search strategy.
The value of that background is not just rankings knowledge. It is the ability to connect technical clarity, smarter content systems, international visibility, better lead quality, and measurement that leadership teams can actually use. Recommendations are meant to work for engineers, editors, marketers, and executives at the same time.
Conference speaking, awards judging, publications, educational content, and the Growing Search client portfolio reinforce that Francisco's expertise is visible well beyond this website. The profile is supported by speaking at UnGagged and SEonthebeach, judging on Canadian and European search award panels, and publication mentions in Forbes, Huffington Post, Apertura, and Infotechnology.
How Francisco Helps
Francisco is best suited to organizations that need senior SEO judgment, technical depth, and a clearer roadmap for growth.
Enterprise background
Francisco’s work includes SEO leadership at Shopify, MindGeek, Yellow Pages, and Growing Search, with experience across high-traffic environments, complex SEO programs, and revenue-focused search leadership.
Operating depth
The focus is not just rankings. It is technical clarity, smarter content systems, international visibility, better lead quality, and priorities that support measurable business growth.
Industry credibility
Conference speaking, search-awards judging, publications, educational content, and the Growing Search client portfolio reinforce that Francisco’s expertise is visible well beyond this website.
Brands and client context
Public Proof
Conference speaking, awards judging, industry publications, and research collaborations reinforce that Francisco's expertise is visible well beyond this website.
Testimonials
Francisco is an excellent professional like SEO. Professionally, he is dedicated, studious, meticulous and thorough in its management, with great ease and taste for acquiring new knowledge.
Francisco is an awesome person. I enjoy working with him and he has the patience to make sure that I understand SEO.
SEO Francisco
